Answer 18 questions and get a 0 to 100 completeness score with a prioritized fix list.
Loading the audit checklist...
Most businesses have no idea how complete their Google Business Profile really is. This free audit scores your profile from 0 to 100 across the seven areas that matter most: verification, business information, address and hours, photos, reviews, activity, and website signals.
Answer each question honestly. The tool weights every answer by its real impact on visibility and rankings, then hands you a fix list sorted by priority, so you always know what to do first.
Work through the checklist below. Choose Yes, Partially, or No for each item. It takes about three minutes.
Click the button to calculate your 0 to 100 completeness score and an overall grade from Excellent to Critical.
Your personalized fix list is sorted by impact. Start at the top and work down, then re-run the audit to watch your score climb.
What this tool is: a self-assessment built on the same checklist we use when auditing client profiles. What it is not: it cannot see inside your Google account, so it relies on your answers. Be honest with yourself and the score will be honest with you.
Everything runs in your browser. No login, no data upload, no email required. If you want a professional to verify the findings against your live profile and your competitors, our free GBP audit does exactly that.
It covers the same fundamentals a professional checks first: verification, categories, reviews, photos, activity, and consistency. What it cannot do is inspect your live dashboard, compare you against specific competitors, or scan your citations across the web. Think of it as a reliable first pass. If your score is low or you keep hitting the same problem, a professional audit is the next step.
Each of the 18 questions carries a weight from 3 to 10 based on its impact on visibility and rankings. A Yes earns full weight, Partially earns half, and No earns zero. The total is scaled to 100. High-impact items like verification, primary category, and review habits carry the most weight.
No. The tool never asks for your login and nothing leaves your browser. That is also its limit: it scores what you tell it, so answer carefully.
Aim for 90 or above. Profiles scoring under 60 almost always have a structural problem, usually verification, a wrong category, or a suspension risk, that no amount of posting can fix. The fix list will point you at it.
Work the fix list from the top down, then re-run the audit in a few weeks. If you would rather have the whole system installed for you, start with our free professional GBP audit and get a fixed quote for your market.
Turn your Place ID into a one-tap review link and a printable QR code.
Use free tool →Free🔍Search all 4,046 official Google Business Profile categories instantly.
Use free tool →Free💬Professional, policy-safe replies for any Google review in seconds.
Use free tool →These tools handle the mechanics. If you want the full system installed and managed, start with a free GBP audit.