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Free tool

Google Posts Composer

Write GBP posts with live character count and a mobile preview.

Mobile preview

📍
Your Business
Google post
Your post preview appears here as you type.
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Google Posts keep your profile fresh and give customers a reason to choose you over a stale competitor. But most businesses either never post, or post walls of text nobody reads.

This composer helps you write posts people actually read: a live character counter, a mobile preview showing exactly how your post appears on a phone, and the right call-to-action button for your goal.

How to use this tool

1. Pick a post type

Choose What's new, Offer, or Event. Offers and events get extra fields like dates and coupon codes in the real dashboard.

2. Write tight copy

Front-load your message: the first 100 characters matter most on mobile. The counter keeps you under the 1,500 character limit.

3. Preview and publish

Check the mobile preview, copy your text, and paste it into a new post in your Google Business Profile dashboard.

What to know

Good to know: What's new posts expire after 7 days, so weekly posting keeps your profile continuously fresh. Event and offer posts stay live until their end date. Posts do not directly boost rankings, but an active profile converts more of the traffic you already get.

Frequently asked questions

How often should I publish Google Posts?

Weekly is the sweet spot for most service businesses. It keeps something current on your profile at all times without becoming a chore. Monthly is the minimum worth doing.

How long should a post be?

Google allows up to 1,500 characters, but mobile users see roughly the first 100 before tapping more. Put the offer, news, or key point in the first two lines, then add details below.

Which post type works best?

It depends on your goal. Offers drive calls with a clear incentive and end date. Events work for open houses or seasonal pushes. What's new is the everyday workhorse for updates, tips, and completed jobs.

Do Google Posts expire?

What's new posts disappear after 7 days. Event posts run until the event date, and offer posts run until the offer's end date. That is why a weekly rhythm matters.

Do posts help my rankings?

Not directly as a ranking factor. Their value is freshness and conversion: a profile with current posts looks alive and trustworthy, and more visitors take action. Both compound over time.

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Want this done for you?

These tools handle the mechanics. If you want the full system installed and managed, start with a free GBP audit.