Tag your GBP links so Analytics shows exactly what your profile drives.
Paste this into the matching field in your GBP dashboard. In Google Analytics, filter by campaign "gbp" to see all profile-driven traffic.
Your Google Business Profile sends visitors to your website, your booking page, and your menu, but in Google Analytics they all blend into generic organic traffic. You cannot improve what you cannot measure.
This builder adds UTM parameters to your GBP links in seconds. Tag each link by where it lives on your profile, and Analytics will show you exactly how many visits, calls, and bookings your profile generates.
Enter the destination page: your homepage, booking page, or menu page.
Choose which GBP field the link goes in, or set a custom content label. The tool fills the standard source and medium for you.
Copy the tagged URL and paste it into the matching field in your Google Business Profile dashboard.
Will UTM tags hurt my rankings? No. UTM parameters are ignored for ranking purposes. They only affect your own analytics reporting. Use them freely on every GBP link.
UTM parameters are small tags added to a URL (utm_source, utm_medium, utm_campaign, utm_content) that tell Google Analytics where a visitor came from. They change nothing about the page itself.
Because that is how the visit would be reported without tags. Keeping the standard values means your GBP traffic stays inside organic reporting, while the campaign and content labels let you isolate the profile's contribution.
Tag the website link, the appointment link, and any extra links like menu or order URLs. Use a different utm_content value for each so you can compare them in Analytics.
You can, but you lose placement-level detail. Better to generate one URL per placement with a distinct utm_content label, it takes ten seconds with this tool.
Yes, for different reasons. Call tracking measures phone calls; UTM tags measure web visits and on-site behavior from your profile. Together they give you the full picture.
Answer 18 questions and get a 0 to 100 completeness score with a prioritized fix list.
Use free tool →Free⭐Turn your Place ID into a one-tap review link and a printable QR code.
Use free tool →Free🔍Search all 4,046 official Google Business Profile categories instantly.
Use free tool →These tools handle the mechanics. If you want the full system installed and managed, start with a free GBP audit.